E-commerce Retailer Case Study: CoffeeForLess.com

CoffeeForLess.com, is the B2C online outlet for the 40-year old Kirshner family-owned CoffeeServ business, a Philadelphia, PA office coffee supplier (OCS). Son Ben, who now also owns the successful New York-based digital marketing agency Elite SEM, developed the company’s first brochure-style website in 1996. The one-page site offered simple company service and email contact information, yet ranked first by search engines of-the-day merely because they were the only OCS company with a website. (Ryan) In 2000, Ben created the first e-commerce CoffeeForLess.com website providing online purchases that supported the direct-to-consumer coffee sales sparked by the early website from well beyond the Philadelphia metro-area.